FACTS ABOUT THE BYRON SHIRE NEWS

The Byron Shire News is the FREE local community newspaper

Providing news to the Byron Shire since 1971.

The Byron Shire News comes out on a Thursday morning and is home delivered to residents in the Byron Bay Shire.

The Byron Shire News has a readership of 23,000 (Roy Morgan Dec04)

Readership growth over the 2003 to Dec 2004 period was 13% (Roy Morgan Dec04)

The Byron Shire News reaches 82% of people in the Byron Shire every week

(Roy Morgan Dec04)

That’s 8 out of 10 people in the Byron Shire that read the Byron Shire News every week (Roy Morgan Dec04)

94.3% of the Byron Shire News readers are 18 years & over

(Roy Morgan Dec04)

32.8% of the Byron Shire News readers have full time employment

31.6% of the Byron Shire News readers have part time employment

(Roy Morgan Research Dec 04)

26% of Byron Shire News readers are young parents

17% of Byron Shire News readers are mid-life families

32% of Byron Shire News readers are mid-life households

(Roy Morgan Dec04)

Socio-Economic Scale breakdown of Byron Shire News Readers

AB Quintile                                         18%

C Quintile                                            26%

D Quintile                                           21%

E Quintile                                            17%

FG Quintile                                         18%

(Roy Morgan Dec04)

Discretionary Expenditure of Byron Shire News Readers

Big Spenders                                       28%

Medium Spenders                                 31%

Light Spenders                         41%

(Roy Morgan Dec04)

ü     70% of Byron Shire News readers watch 2 hours or less of commercial TV each day (Roy Morgan Dec04)

ü     23% of Byron Shire News readers watch no commercial TV (Roy Morgan Dec04)

ü     22% of Byron Shire News readers have never accessed the internet (Roy Morgan Dec04)

ü     71% of Byron Shire News readers believe the newspaper is the most useful media for purchasing a house, land or unit (Roy Morgan Dec04)

ü     Only 11% of Byron Shire News readers believe the internet is the most useful media for purchasing a house, land or unit (Roy Morgan Dec04)

ü     17% of Byron Shire News readers have bought/built a home in the last 12 months, or intend to do so in the next 12 months (Roy Morgan Dec04)

ü     36% of the Byron Shire News readers own their home

ü     35% of the Byron Shire News readers are paying off their home

ü     28% of the Byron Shire News readers are renting their home

(Roy Morgan Dec04)

ü     21% of Byron Shire News readers believe that the newspaper is the most useful media for purchasing car/auto parts, compared to 16% for catalogues (Roy Morgan Dec04)

ü     32% of Byron Shire readers have made a business decision in last 12 months (Roy Morgan Dec04)

Our readers are mostly ‘mainstream’ (families, semi and professionals, business people), however we attract readers from all sectors of the community.

The Byron Shire News currently holds the advertising contract with Byron Shire Council for their weekly full page notices/newsletter plus an additional third of a page for D.A’s etc.

The Byron Shire News is delivered every Thursday to all households and businesses throughout Byron Bay, Mullumbimby, Ocean Shores, Bangalow, Brunswick Heads, Suffolk Park and all rural areas. Areas also receiving the News by request include Ballina, Lennox Head, Burringbar, Mooball and Kingscliff.

The Byron Shire News is part of the APN News and Media Group, which includes regional papers such as The Daily News (Tweed/Gold Coast), Gold Coast Mail, The Northern Star (Lismore) and The Coffs Harbour Advocate.